Continued volume growth in all business segments and most geographical regions ensured all-time high sales of $3.62 billion for Jotun in 2025. At $745 million, the paint and coatings manufacturer’s earnings also came in at an all-time high level, supported by favourable raw material prices and effective cost management.

“With a fantastic organisation and a strong corporate culture, we managed to continue growing our own business and outgrowing competition. 2025 was in line with our long-term growth trend, and our operating income has more than doubled over the past decade,” says president and CEO Morten Fon.

A key part of the success formula has been early entries into new markets. For example, Jotun has been active in the Middle East since 1962 and in South East Asia since 1968. This has enabled fast and profitable growth in several developing countries.

The company continues to invest in new markets. “Over the past years, we have primarily been focusing on Africa. We have built factories in Ethiopia (2021) and Algeria (2024), as well as sales offices and warehouses in many other countries. We have also invested significant resources into a global network of R&D facilities,” says Fon.

Outlook

Jotun expects underlying sales growth to continue outpacing general market growth. However, there are uncertainties related to raw material prices and significant pressure on selling prices. In addition, inflation and protectionism may slow down consumer spending and investments.

“Several factors may impact our business. However, we have managed to adapt quickly to new market realities before and expect to continue producing positive results going forward. Jotun is well positioned for further profitable growth, and we maintain our long-term strategy,” adds Fon.